{"id":9420,"date":"2026-05-12T21:30:00","date_gmt":"2026-05-12T14:30:00","guid":{"rendered":"https:\/\/www.globenewswire.com\/news-release\/2026\/05\/12\/3293085\/0\/en\/G6-Hospitality-Partners-with-Natson-Hotel-Group-for-18-Studio-6-Plus-Properties.html3293085"},"modified":"2026-05-12T21:32:41","modified_gmt":"2026-05-12T14:32:41","slug":"g6-hospitality-partners-with-natson-hotel-group-for-18-studio-6-plus-properties","status":"publish","type":"post","link":"https:\/\/cryptoinsider.asia\/vi\/g6-hospitality-partners-with-natson-hotel-group-for-18-studio-6-plus-properties\/","title":{"rendered":"G6 Hospitality Partners with Natson Hotel Group for 18 Studio 6 Plus Properties"},"content":{"rendered":"\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" alt=\"G6 Hospitality Partners with Natson Hotel Group for 18 Studio 6 Plus Properties\" height=\"408\" src=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/6e3d6f15-4bbd-4e57-9caf-d70044adaf2d\/screenshot-2026-05-12-142101.png\" width=\"600\" data-dpi=\"96\" data-caption=\"G6 Hospitality Partners with Natson Hotel Group for 18 Studio 6 Plus Properties\" data-filename=\"Screenshot 2026-05-12 142101.png\"><\/p>\n<p>DALLAS, May 12, 2026 (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/g6hospitality.com\/\" rel=\"nofollow\" target=\"_blank\" title=\"G6 Hospitality\">G6 Hospitality<\/a> today announced an expansion of its newly launched Studio 6 Plus brand through a development commitment with Natson Hotel Group to open 18 Studio 6 Plus properties across key growth markets in the United States.<\/p>\n<p>The agreement includes 18 development projects transforming the extended-stay landscape across Georgia, Tennessee, Alabama, South Carolina, North Carolina, Florida and other key markets experiencing strong extended-stay demand driven by corporate relocations, healthcare facilities, and manufacturing growth. Development is expected to begin in May 2026, with the first properties opening in early 2027.<\/p>\n<p>This announcement follows the April unveiling of Studio 6 Plus at G6 Hospitality\u2019s Annual Franchisee Convention in Canc\u00fan, where the brand was introduced to more than 1,500 franchisees and partners. Studio 6 Plus addresses growing demand in the upper-economy extended-stay segment by offering interior corridor security, expanded room layouts, full kitchens, and enhanced amenities at target ADRs of $80\u2013$90.<\/p>\n<p>Natson Hotel Group is a full-service management company that owns and operates over 100 properties across prominent brands including Hilton, Marriott, IHG, G6, Wyndham and other choice brands. The group currently operates 75+ properties with G6 Hospitality under the Motel 6 and Studio 6 brands, primarily across the southeastern and Northwestern United States including Florida, Georgia, Massachusetts, North Carolina, South Carolina, Texas, and Virginia. Sam Patel serves as CEO of Natson Hotel Group.<\/p>\n<p>\u201cSam Patel embodies the entrepreneurial spirit that drives our franchise network. His commitment to Studio 6 Plus demonstrates franchisee confidence in this brand\u2019s market positioning and growth potential. Natson\u2019s track record of operational excellence makes them an ideal partner for scaling this concept,\u201d said <strong>Ankit Tandon, Vice Chairman &#8211; G6 Hospitality<\/strong>. \u201cThe Natson Hotel Group has been a valued partner for G6 over the years. This agreement marks an important step as we expand Studio 6 Plus, a brand designed for guests who are staying longer and looking for comfort, consistency, and a more seamless extended-stay experience. Together, we are focused on growing in markets where extended-stay demand continues to rise,\u201d said<strong> Sonal Sinha, CEO, G6 Hospitality. <\/strong>\u201cI\u2019ve been part of the G6 family for many years, and my journey from owning and managing a single property to operating over 70 hotels is a testament to the opportunities G6 provides its franchisees. Studio 6 Plus fills a real gap in the extended-stay market. The interior corridor format, enhanced security, and franchise economics give us the tools to serve guests better while building sustainable business performance,\u201d said <strong>Sam Patel, CEO, Natson Hotel Group<\/strong>. Sam Patel adds that the new ownership is focusing on improving bottom line for franchisees and they have been engaged like never before.<\/p>\n<p>The select-service and extended-stay hotel sector\u2019s RevPAR reached a record $78 in 2024\u201414% above 2019 levels\u2014with demand climbing 232,000 room nights year-over-year. Major hotel brands have expanded their extended-stay portfolios by over 50% in the past decade, growing at 7.1% annually compared to 3.2% for the broader U.S. hotel market.<\/p>\n<p>Studio 6 Plus serves skilled tradespeople, traveling nurses, technicians, and workers supporting construction, automotive manufacturing, semiconductor plants, and energy projects\u2014professionals who need extended-stay accommodations that feel safe, functional, and genuinely livable during project-based assignments, relocations, and life transitions.<\/p>\n<p>Properties feature 60\u201380 rooms with interior corridors, full kitchens with full-size refrigerators, expanded storage and closet space, commercial-grade guest laundry facilities, and a three-click automated check-in system. The brand\u2019s innovative fee structure charges franchisees only for business the brand directly generates\u2014not for bookings coming through third-party OTA channels.<\/p>\n<p><strong>About G6 Hospitality LLC<\/strong><\/p>\n<p><a href=\"https:\/\/g6hospitality.com\/\" rel=\"nofollow\" target=\"_blank\" title=\"G6 Hospitality\">G6 Hospitality<\/a> LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunities for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500\u00ae report, with Motel 6 ranking in the top 50 of all franchises. The Plano, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal.<\/p>\n<p><strong>Contact<\/strong><\/p>\n<p><strong>Anupriya Malik<\/strong><\/p>\n<p><strong>G6 Hospitality LLC<\/strong><\/p>\n<p><strong>anupriya.d@g6hospitality.com<\/strong><\/p>\n<p><strong>+91 97911 63065<\/strong><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/6e3d6f15-4bbd-4e57-9caf-d70044adaf2d\" rel=\"nofollow\" target=\"_blank\" title>https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/6e3d6f15-4bbd-4e57-9caf-d70044adaf2d<\/a><\/p>\n<p><img decoding=\"async\" alt src=\"https:\/\/ml.globenewswire.com\/media\/MWRjNDA1MWUtNzUwNS00MGU3LWFiY2UtODZmZDEzY2VmYWUyLTUwMDE1Njk3Ni0yMDI2LTA1LTEyLWVu\/tiny\/G6-Hospitality-LLC.png\" referrerpolicy=\"no-referrer-when-downgrade\">  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>  DALLAS, May 12, 2026 (GLOBE NEWSWIRE) &#8212; G6 Hospitality today announced an expansion of its newly launched Studio 6 Plus brand through a development commitment with Natson Hotel Group to open 18 Studio 6 Plus properties across key growth markets in the United States. The agreement includes 18 development projects transforming the extended-stay landscape across Georgia, Tennessee, Alabama, South Carolina, North Carolina, Florida and other key markets experiencing strong extended-stay demand driven by corporate relocations, healthcare facilities, and manufacturing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[75,1406],"tags":[],"class_list":["post-9420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-globenewswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>G6 Hospitality Partners with Natson Hotel Group for 18 Studio 6 Plus Properties<\/title>\n<meta name=\"description\" content=\"DALLAS, May 12, 2026 (GLOBE NEWSWIRE) -- G6 Hospitality today announced an expansion of its newly launched Studio 6 Plus brand through a development commitment with Natson Hotel Group to open 18 Studio 6 Plus properties across key growth markets in the United States. 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