Newark, Sept. 06, 2024 (GLOBE NEWSWIRE) — The global tampon market, valued at around USD 5.18 billion in 2024, is expected to grow at a compound annual growth rate (CAGR) of approximately 5.36% from 2024 to 2033, reaching about USD 8.74 billion by the end of the period. The market is segmented by type (applicator and non-applicator), product (scented and unscented), material (conventional, organic, blended), and distribution channel (offline and online).
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The product segment is divided into radially wound pledget, rectangular/square pad. The radially wound pledget segment held the largest market share of around 71.2% in 2020. This is because radially wound pledget tampons consist of a fibrous cotton band which is rolled up like a swiss roll and then flattened to create a tampon which expands mostly in the radial direction and width-wise.The material type segment includes cotton, rayon and blended. The blended segment held the largest market share of around 44.5% in 2020. This has been due to growing demand for the material’s safe, durable, and non-allergenic composition. A number of companies often make tampons produced from a combination of cotton and rayon. These tampons are often cost-effective, relative to other alternatives. The distribution channelsegment includes retail channel and online channel. The online channel segment is anticipated to grow at the highest CAGR of around 5.8% over the forecast period. That is because the penetration of internet services over the years and an inclination towards convenience among consumers are the key factors that result in a substantial growth rate for the online channel. Furthermore, products like herbal tampons are difficult to find in grocery stores owing to a lack of adequate knowledge.
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Report Scope and Segmentation –
| Report Coverage | Details |
| Forecast Period | 2024-2033 |
| Forecast CAGR | 5.36% |
| Market Size in 2033 | USD 8.74 billion |
| Historical Data | 2020-2022 |
| No. of Pages | 235 |
| Report Coverage | Revenue Forecast, Company Profiles, Competitive Landscape, Growth Factors and Latest Trends |
| Segments Covered | by Material Type,by Distribution Channel |
| Regions Covered | The regions analyzed for the market are Asia Pacific, Europe, South America, North America, and Middle East & Africa. Furthermore, the regions are further analyzed at the country level. |
| tampon Market Growth Drivers | Availability of organic tampons |
Recent Developments
Recent innovations include the introduction of organic and natural tampons, which cater to the growing consumer demand for sustainable and health-conscious products. Notable companies such as Procter & Gamble and Kimberly-Clark are key players in this segment, with recent expansions and acquisitions aimed at strengthening their market positions. Additionally, the rise of e-commerce has significantly boosted the availability and sales of these products, particularly organic variants.
Market Dynamics:
Drivers
Key drivers of market growth include increasing female literacy, heightened awareness of menstrual health, and the growing preference for more hygienic and comfortable feminine care products. The shift towards organic tampons, which are free from synthetic pesticides and fertilizers, is also gaining traction.
Restraints
Despite the growth prospects, the market faces challenges such as the social stigma associated with menstruation and the difficulty some users experience in using tampons compared to other menstrual products. Environmental concerns regarding tampon waste also pose a restraint to market growth.
Opportunities
Opportunities in the tampon market are centered around product innovation, particularly in the organic and eco-friendly segments. The growing awareness and adoption of menstrual cups and reusable products also present avenues for diversification within the feminine hygiene market.
Key Players:
• Edgewell Personal Care Company
• Johnson & Johnson
• Kimberly-Clark
• Libra
• Lil-lets
• MOXIE
• Natracare
• Playtex
• Procter & Gamble
• Rossmann
• SCA
• Tempo
• Unicharm
Regional Segmentation Analysis
Regionally, North America dominates the tampon market due to high usage rates and supportive government initiatives promoting female hygiene. However, Asia-Pacific is expected to grow at the fastest rate during the forecast period, driven by increasing awareness and the adoption of tampons in countries like China and India.
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Growing demand for biodegradable and organic tampons also has a positive effect on the growth of the global tampons industry over the forecast period. However, over the coming years, rising product costs and the availability of cheaper alternatives would be likely to limit the tampon market growth.
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