Aalst, Belgium, May 24, 2024 – Ontex Group NV [EURONEXT: ONTEX], a leading international developer and producer of personal care solutions, is proud to announce the introduction of its innovative Stop&Lock Anti-Leak technology in baby care. The Ontex innovation entails the introduction of front and back barriers in newborn and mini sizes of baby diapers, which Ontex produces for retailer partners.
Ontex Stop&Lock Anti-Leak technology has been successfully introduced in selected baby diapers in North America and will be launched at a major European retailer in June. Along with leg barriers, Stop&Lock Anti-Leak technology provides 360-degree leakage protection to contain ’poo explosions,’ a common issue with newborns fed on breastmilk or formula. This enhances baby comfort and eases parental concerns about major leaks, an important consumer motivator according to research.
A 2024 panel test1 in Europe indicates that 20% of parents surveyed expressed concern about these significant diaper leaks, with many reporting that leaks disrupt outings, as well as their baby’s sleep and play. In response, Ontex front & back barriers ensure 4-side leak protection from both urine and liquid stool. This feature of Ontex Stop&Lock Anti-Leak technology is designed to significantly reduce the need for frequent and complete outfit changes due to leakage incidents.
Annick De Poorter, Chief Innovation & Sustainability Officer at Ontex, commented, “I am proud that we are making everyday life easier for parents with technology that is helpful and affordable at the same time. I am confident our retail partners will appreciate this, which brings us closer to our strategic vision to be their leading partner across Europe and North America.”
For additional information about Ontex and its products, go to ontex.com.
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About Ontex
Ontex is a leading international developer and producer of personal care products for retailers and healthcare, with expertise in baby care, feminine care and adult care. Ontex’s innovative products are distributed in around 100 countries through retailers and healthcare providers. Employing some 7,500 people all over the world, Ontex has a presence in 17 countries, with its headquarters in Aalst, Belgium. Ontex is listed on Euronext Brussels and is part of the Bel Mid®. To keep up with the latest news, visit ontex.com or follow Ontex on LinkedIn, Facebook, Instagram and YouTube.
ONTEX GROUP NV Korte Keppestraat 21 9320 Erembodegem (Aalst) 0550.880.915 RPR Ghent – Division Dendermonde, Belgium
1 Panel home use test (sequential monadic) with 100 baby boys & girls organized by IPI in Germany, January 2024 – March 2024.
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