Nowadays, it’s hardly surprising to see Play-to-Earn (P2E) mechanics in new projects entering the market. P2E originated within blockchain games and the crypto economy, becoming popular due to its ability to allow players to earn real money by playing video games. This approach opened new opportunities for millions of people worldwide, especially in developing countries where video games became a source of income. However, despite the initial hype, P2E encountered several challenges, including a decline in player interest.

Indeed, P2E primarily focuses on the user’s ability to earn money, often neglecting the important aspect of gameplay. As a result, the gameplay in P2E games, based on repetitive actions, turns into a routine and kills all the fun.

To regain users’ interest in blockchain games, the P2E concept needed a rethinking. Thus, the rising trend of Play-and-Earn (P&E) games was born. Unlike P2E, it focuses not only on earning but also on the quality of gameplay and player engagement. In this model, earning is more of a pleasant addition rather than the main goal of the game. Players are rewarded for performing various actions in the game, but the game mechanics and storyline remain the main focus. This approach helps retain users longer and creates a healthier gaming economy.

But how did this new genre come about?

The Play-and-Earn concept was first articulated by Bao Doan, CEO of Pixel Craft Studio and former developer at Sky Mavis, known primarily for the popular game Axie Infinity. At the recently held GM Vietnam 2024 conference, he stated that Play-and-Earn is “the next step in the evolution of the gaming economy and industry as a whole.”

Indeed, it seems that P&E offers a more sustainable and motivating model for players than its predecessor P2E.

“What’s the point of turning entertainment into job? When creating a game, it’s important to remember what exactly you are creating and why. And what your players will seek in it,” Bao Doan said.

As a key figure in creating the Play-and-Earn concept, Bao Doan emphasized the importance of balancing enjoyment with the opportunity to earn. Apparently, his experience at Sky Mavis, working on Axie Infinity, allowed him to see the weaknesses of projects focused solely on earning.

Axie Infinity became a symbol of the success of the Play-to-Earn model, but over time, the project faced difficulties. The game’s economy became subject to inflation, player interest declined, leading to a search for new paths in the industry’s development. It was on this wave that Bao Doan proposed the Play-and-Earn concept, which focuses on entertainment and player engagement.

So, what is the main advantage of the Play-and-Earn concept?

It seems to lie in a balanced approach to gameplay. Players primarily play for enjoyment, immersing themselves in captivating worlds and developing their characters. However, they can also receive rewards for their achievements, which becomes an additional motivation rather than the sole purpose.

This approach also creates a more sustainable gaming economy. Since earning is not the main motivator, in-game currency and assets become more stable, avoiding sharp fluctuations and inflation that undermine long-term interest in projects. Developers, in turn, can focus on creating quality content that attracts and retains players, rather than constantly searching for new monetization methods.

Play-and-Earn is already beginning to change the paradigm in the gaming industry. Companies previously focused solely on the Play-to-Earn model are starting to adapt their projects by adding elements aimed at improving user experience and engagement. This shift towards a more game-centric and sustainable approach opens new opportunities for developers and investors, attracting a wider audience.

Thus, Play-and-Earn can rightfully be considered the future of the gaming industry, combining the best features of traditional games and innovative blockchain technologies. The concept proposed by Bao Doan has already begun to change the approach to game creation and perception, emphasizing fun and engagement rather than earning money at all costs. This genre has every chance to become the foundation for new successful projects, capable of attracting millions of players and creating a sustainable gaming economy that benefits both users and developers.

The post The Rising Trend of Play-and-Earn: The Next Step in the Evolution of the Gaming Industry appeared first on Crypto Insider.

Although gambling has an important place in Vietnamese culture, local governments have banned virtually all forms of gambling in the past few decades. Due to the lack of legal options, Vietnamese players often visit overseas online gambling websites. Transactions on these sites are estimated to be in the billions, with US$ 10 billion a year spent on black market sports betting alone by Vietnamese players. 

Results from the Vietnames government’s pilot program that allowed two casinos to accept local Vietnamese players for a three-year period.

With the Vietnamese government implementing policies to legalize certain forms of gambling and the local market witnessing a surge in players frequenting overseas gambling websites and border casinos, the industry’s development prospects appear promising, making it an enticing space to capitalize on.

Localising the Key to Vietnamese Players

As the Vietnamese gambling market faces fierce competition, with international gambling companies entering one after another, establishing an iGaming platform designed for the local market is key to attracting players.

• Vietnamese Language – International iGaming sites remain distant to many players despite increased English proficiency amongst the Vietnamese. iGaming sites which can offer users the option to use the site in Vietnamese can position themselves as the preferred choice for local players.
• VND Currency –Platforms offering transactions in local VND have an advantage by lowering the entry point for Vietnamese players. It eliminates the need for currency conversion and enhances the user experience, increasing trust and convenience. Incorporating VND transactions is a strategic move to enhance appeal and competitiveness in the Vietnamese gambling market. 
• Vietnamese Games – Including traditional Vietnamese games in your platform allows you to differentiate yourself from competitors and forge a strong bond with the local player base. Some examples of popular Vietnamese games that you can consider incorporating are Bầu Cua Tôm Cá, a traditional dice game; Tài Xỉu, a dice game known as Sic Bo; and Rồng Hổ, a card game similar to Baccarat.

White-label providers like Kzing which offer customised front-end sites in Vietnamese, and payment gateways accepting the local currency are valuable in getting operators started on the right foot when entering the Vietnam market.

Popular Games in the Vietnamese iGaming Market

In addition to providing localized games, it is crucial to offer top-notch classic online gambling games on your platform. According to insights gathered by Kzing, Vietnamese players exhibit a strong preference for games that are not only easy to understand but also offer fast-paced and exciting gameplay. Among the plethora of options available, slots have emerged as the undisputed favorite among Vietnamese players.

Other favourites include:

• Baccarat – attracting both experienced and new players
• Roulette – various betting options, providing an exciting gambling experience
• Blackjack – widely recognized card game offering strategic gameplay
• Poker – variations like Texas Hold’em and Omaha, attracting competitive players

However, there is a growing trend towards LIVE games, driven by live streaming and social media platforms like Facebook where players can engage with real-life dealers in real-time, providing an authentic casino atmosphere and social interaction. This shift reflects the desire for more immersive and interactive experiences. To succeed, operators should embrace live games and integrate social media features to cater to the evolving preferences of Vietnamese players.

Working with a white label provider can mean launching your iGaming platform quicker by integrating your platform with ready-to-play games. Kzing has partnered with game developers like Sexy, SABA, Jili, Dream Gaming, KingMaker, and CWIN to offer games like Baccarat, Cock-Fighting, and local favourites like slots, V8, Kingmaker, CF and Jili – all ideal for the Vietnam market.

Mobile is the Method

In Vietnam, mobile internet users have exceeded 70 million, and mobile devices being adopted at a high rate. Therefore, providing mobile applications can make it more convenient for players to access and play games, and improve user retention rates. In addition, the usage rate of Vietnamese cryptocurrencies is also very high, with about 18.6 million people holding some kind of cryptocurrency, such as Bitcoin, Ethereum, Ripple, Litecoin, and Bitcoin Cash. Electronic wallets are popular alternatives to traditional bank accounts. Some of the most popular ones include Momo, Moca, ShopeePay (AirPay), ZaloPay, and Viettal Pay. For Vietnamese white-label solutions providers, cooperation with these payment channels is very important.

Effective Marketing Strategies for the Vietnamese iGaming Market

Vietnamese iGaming companies use various marketing strategies, including SEO, Google, Affiliate, Facebook, SMS, Banner, and articles. Effective marketing campaigns are essential to attract and retain players, and the Vietnamese market responds well to personalized ads. White-label solutions providers can offer Vietnamese customer service, E2 fraud and compliance, staff hiring, and apps that support the Vietnamese market, especially sports.

In Vietnam, social media plays a vital role in people’s daily lives, and integrating social media platforms into iGaming apps and sports-betting apps can improve user engagement and retention rates. White-label solutions providers can offer social media integration with popular Vietnamese platforms such as Zalo, which has a large user base in the country. This integration can better connect with users and enhance the overall user experience.

Challenges Worth Overcoming

In conclusion, while the Vietnamese iGaming market is still evolving and navigating regulatory challenges, it holds tremendous potential for growth for these reasons:

• Lucrative Market – Vietnam has a large and growing population, especially among the younger demographic, making it a promising market for iGaming operators.
• Increasing Internet and Mobile Usage – With the rise in Internet and mobile penetration, Vietnamese players have easy access to online gambling platforms, creating a favourable environment for operators.
• Shifting Regulations – The Vietnamese government has shown a willingness to explore certain forms of gambling, paving the way for potential future liberalization and expanded opportunities.

Vietnam is a fast-growing market with high potential that operators, existing and aspiring alike are quickly noticing. It will take speed, expertise, and experience of the market to capitalize on the opportunities and shape a sustainable future in this promising iGaming market.

THE KZING WHITE LABEL ADVANTAGE

Kzing white label has helped operators enter Asian markets since 2012, creating customised, white label iGaming packages which are designed to meet your market needs, from China, Thailand, Indonesia, India, and especially, Vietnam.

Kzing’s all-in-one white label solutions include:

• Payment system
• Affiliate system
• Intelligent risk control
• Tiered membership system
• Rewards/Events system
• Rebate system
• Multi-language support
• Data reporting system

Kzing’s additional services to help you go to market are:

• Assistance in setting up overseas operations points
• Back office training

Creating your own iGaming platform doesn’t need to be a daunting and resource-intensive task. Collaborating with a white label provider offers a fast and seamless entry into this dynamic industry. If you’re prepared to embark on a new venture with a trustworthy partner offering exceptional products and services, explore Kzing’s white label packages tailored for the distinct markets of Asia. Visit our website for more information or reach out to our team for a complimentary professional consultation to get started on your journey.

The post Vietnam iGaming Market: Opportunities & Challenges appeared first on Crypto Insider.

White label solution is a great way to get your online gambling (iGaming) business started. As the popularity of online gambling continues to grow across the Asian region, so will the need for iGaming platforms. Entrepreneurs and businesses who see the potential are filling that demand by launching their own iGaming platform. Like with every untapped opportunity, time is always of the essence, which is why white label solutions can provide an edge in getting ahead of the game.

Ready to take a step into the iGaming market? Find out all about white label solutions and the benefits you can reap from taking the white label approach to build your iGaming platform. 

What exactly is a white label solution?

An iGaming white label provider offers a software (the product), and a range of their services which cover everything you need to launch your own iGaming platform. A white label package typically includes a front-end site, with features such as language options, payment methods, multi-currency support, a variety of games or betting events portfolio of games to offer players on your site as well as all other features on the back-end to operate your business, including payment provider and gateway readily set up, tech support, and customer service representatives, security for your site, hedge monitoring and risk control, and so much more.

For instance, if you have decided on Thailand as your target market to launch your iGaming business, you can start by focusing your efforts on designing a brand look which will appeal to its mostly youthful population, and then engaging with a white label provider who will take your brand look and apply it to a ready-to-market iGaming platform. 

Some providers even offer a suite of tailor-made solutions for your target market, such as the Thailand White Label package by Kzing, which can offer a Thai interface and popular games like baccarat, along with payment gateway accepting Thai Baht through digital wallets and more.

The white label approach means launching your own iGaming platform without the high costs and long timeline required if you were to build from scratch.

To help you better visualize the speed and efficiency of setting up an iGaming platform with a white label provider, here is a quick look at the process involved in creating your own iGaming platform with a white label provider like Kzing.

iGaming White Label Process

Step 1: Entering an agreement
This typically involves you (platform provider) entering an agreement with the white label provider. The agreement outlines the terms of the provider’s products and services, including how much customisation of your platform is possible, game types and offerings to choose from, payment methods (ie. credit card, digital wallet, even cryptocurrency), and even tech and customer support.

Cost aspects will also be discussed and laid out in the agreement before engaging the provider, with confirmation on matters such as upfront payments or deposits (if required), monthly maintenance fees, and profit-sharing ratio.

Step 2: Provide your brand material
Once the terms of service (such as payment of deposit by operator) is met, the next step is to provide your brand material, including logo, brand colors, and everything else you might typically need in a corporate identity. This will help the white label provider design your platform specifically for your brand look. Before this stage, you should have a clear idea of your platform’s positioning and corporate identity designed.

Step 3: Development

At this point, the white label provider should have what they need to create your iGaming platform, with a front-end site which will act as the ‘space’ where users will enter and interact with, and a management system on the back-end which you and your partners or team will access to run the business. Different white label providers may have different features included, such as tiered membership system, rewards system, and even a rebate system for affiliate marketing partners.

Step 4: Testing

Once the platform is ready with your brand look and specifications, it should be tested to ensure that all your needs are met and that everything from the front-end to the back-end runs smoothly. At this stage, any issues should be brought up and resolved, and the platform made ready for launch.

Step 5: Launch

If everything works out in the testing phase, your iGaming platform is now ready for launch! White label providers like Kzing are aware that technical problems and user issues might come up during launch, and if not resolved quickly, can lead to loss of users. Which is why ‘after-sales’ services like tech and customer support are part of the package. So be sure that whichever provider you go with, your package includes these key services.

Sounds easy enough? That is because it can be! When considering creating your iGaming platform, white label providers such as Kzing can be valuable partners in turning your iGaming brand and business into reality.

Benefits of a white label solution

Quick and easy – White label providers have products, games, and software which are ready-to-go. These packages commonly include a website front-end, which acts like your casino floor where players navigate, a selection of games and offerings (whether it is slots, roulette, live casino games like Baccarat, or sports-betting events such as football or horse-racing), and a platform management, which is the back-end for operations. As an operator, all you have to do is select from the white label provider’s range of products and services to build your platform and bring your business to market in a matter of weeks.

Engaging an established white label provider also means that you can cut down on the time needed for you to build a team and devote resources into research and development of your business. Aside from some basic groundwork to creating your own iGaming platform, such as deciding on a target market and how you want to position your platform, white label providers such as Kzing have a wealth of knowledge, experience, and resources on their hands to quicken the process for you by picking from their custom Asian packages.

Which brings us to the next point of why go the white label way in building your iGaming platform.

Leverage their experience and expertise – white label providers have put in the time, research, and resources to develop their range of products and services. In order to appeal to various clients, reliability and reputation are the name of the game. Poor product and services can lead to clients terminating providers, which is why a white label provider like Kzing has to stay ahead – constantly improving their product with features like data reporting system to monitor and make forecasts on user behavior, and providing expert consultation from their years working with game developers and operators in the iGaming industry.

Engaging a white label provider to launch your own iGaming business can be like having a partner with a rich pool of data, information, experience, and insights in the iGaming industry.

Like Kzing, a white label provider catering to operators focused on the Asian market. With their years of experience and data gathering, they can provide great insight into what your business needs to penetrate your target market.

For example: developing a ‘lite version’ iGaming platform for the Indonesian market due to slow internet speed in 3rd and 4th tier cities, and even observing that Thai users have a tendency to ask more questions and including helpful, 24/7 online customer. 

Lower startup costs – With any business, starting requires capital. Hiring a software developer to custom build your platform, including website, games, back-end management system from scratch are typically costly, starting from up to US$ 200,000 to US$ 300,000. White label providers are a one-stop service provider where you can get your iGaming platform ready within a feasible budget, starting from even US$1,000 to US$ 10,000.

Not to mention all other costs associated with running your platform, such as hiring a dedicated customer support team, and monthly payment fees when you engage a payment provider. In the end, expect to spend up to US$340,000 or more to build your platform from scratch, with monthly operations potentially running you between US$ 56,000 to US$61,000 monthly, including marketing and advertising.

White label providers not only provide the software, but also have ready infrastructure like payment gateways (some even including cryptocurrency payment), while also supporting you and your business with services like round-the-clock tech support, multi-language customer support, and even assist with setting up your overseas operations.

Tech and customer support covered – Keeping your players happy will be key to your success. This means ensuring that your website functions smoothly and issues are solved immediately. Poor user experience like slow loading pages, bug-ridden games, and even payment failures are sure ways to players leaving your platform. White label providers commonly offer tech support, maintenance, and security, along with customer support in their package or offerings. With that, you can focus on marketing and advertising to grow your platform.

White label providers like Kzing are well-equipped to provide on-time tech support and great customer service, offering multi-language support for whichever target market you choose to launch your iGaming business.

Comprehensive platform features – Some may think that a designed-to-fit-all approach means that you have less to offer, the reverse is true. A white label iGaming platform can actually offer a wide range of platform features. Such as selection of themes or layout options, to multi-language options, payment methods, currency, and even localized games fit for your target market.

Take a look at the all-encompassing range of products and services offered by white label provider, Kzing:

• Partnership with game providers to bring a wide portfolio of games and offerings for international and local markets
• Readily integrated payment gateways, with various payment methods: credit card, e-wallet, cryptocurrency etc.
• Ability to receive and make payments is multiple currencies
• Multi-language options according to your target market and users
• Selection of themes and customisable front-end design to suit your brand
• Management system for effective back-end operations
• Customer relations management (CRM) system
• Reliable security and risk management system
• Customer support
• Tech support
• Mobile-focused website design and mobile app

With a good ready product, repackaging it into your own brand can enhance and highlight its great features and save you the time and costs of building and marketing a product from zero.

Rich selection of games and events to offer – White label providers do not develop the games or sports betting events offered with their packages. It is common for white label providers to work with game providers who are specialized in the design and development of the games you can offer on your platform. The advantage of this method is that white label providers can provide you with a large variety of games for your platform, including live casino plays, sports betting events, lottery, esports, and even card games specific to your target market.

Support user attraction and retention – Getting players to your platform and keeping them coming back for more will be the key to your platform success. The white label approach can give you the luxury of time to focus on marketing to potential users, and even the unique selling points (USP) required to attract them. White label providers such as Kzing, understand the importance of this and have systems like tiered membership, rewards, and rebate, which are great features to attract and keep users.

These systems are designed to help you manage players and platform partners effectively, all while keeping users motivated to continue playing or sharing with others in their circle or audience, which will in turn attract new users. These features and the experience of your white label partner can be beneficial in planning marketing campaigns.

For example, white label provider Kzing has gathered information from user behavior in the past that Thai players respond well to discounts. With that information and the rewards system, you can run discount campaigns for users, and work with affiliate partners to spread the word, all while monitoring the results of your campaign behind the scenes, and ensure automated and accurate distribution of rewards. 

KEY TAKEAWAYS: BENEFITS OF WHITE LABEL APPROACH

1. Quick and easy implementation with no requirements to have your own tech team to get started.
2. Experience and expertise in the iGaming industry, with systems like data reporting and monitoring to provide advantageous insight.
3. Lower startup costs to get a stunning, effective, and powerful iGaming platform, equal or even better compared to building one from scratch.
4. Tech and customer support are key services offered by white label providers which is imperative in making sure your platform runs smoothly.
5. Comprehensive platform features which cover everything from the interface and games that players will interact with, and management system for effective operations.
6. Wide variety of games and sports betting to offer on your platform.
7. Platform designed with user attraction and retention in mind, helping you gain users, and more importantly, returning users.

CONCLUSION – WHY KZING WHITE LABEL

Having been in the industry since 2012, Kzing has been focused on helping operators gain access to the iGaming markets, especially in the Asian region. Kzing offers white label iGaming packages which are designed specially to fit each locality, from China, Vietnam, Thailand, Indonesia, India, Japan and South Korea.

Despite some unique features for different markets, every package comes with powerful features and reliable services, including:

• Payment system
• Affiliate system
• Intelligent risk control
• Tiered membership system
• Rewards/Events system
• Rebate system
• Multi-language support
• Data reporting system

On top of that, Kzing also offers:

• Assistance in setting up overseas operations points
• Back office training
• Training

Building your own iGaming platform does not have to be difficult, costly, and time-consuming. White label solutions can offer a quick and hassle-free way to get into this exciting industry. If you are ready to take on a new venture with a reliable partner in great products and services, contact Kzing for a free professional consultation!

The post iGaming White Label | Kzing appeared first on Crypto Insider.

Vietnam Maritime Commercial Joint Stock Bank (HoSE: MSB) has achieved significant milestones in the first half of 2023, surpassing over 50% of the year’s profit target with a steady growth of net interest income and non-interest income. Despite economic volatility, MSB remains committed to sustainable growth, focusing on enhancing customer experience through cutting-edge technology.

As of June 30, 2023, MSB’s total assets reached an impressive VND 237.8 trillion, marking a remarkable increase of 12.1% compared to December 31, 2022. The bank’s customer loans for the first six months recorded nearly VND 136,600 billion, a substantial 13.2% growth since the beginning of the year, surpassing the industry average. Key contributors to this growth were individual customers and small and medium-sized businesses. Furthermore, customer deposits for the same period reached approximately VND 126,300 billion, showing a slight increase of 7.8% compared to the end of 2022, with savings and margin deposits experiencing particularly strong growth, at 24% each.

The total net income in the first six months of the year amounted to nearly VND 6,400 billion, reflecting an impressive increase of 23.2% compared to the same period in 2022. The bank’s service activities’ net profit witnessed a substantial surge of 86%, with non-interest income contributing over 31% to the total operating income. This remarkable performance underscores MSB’s efforts in transforming and diversifying its revenue structure, especially in the face of challenging market conditions. The bank’s net interest income experienced steady growth, thanks to flexible lending mechanisms, robust customer files, and efficient capital management, leading to an impressive net interest margin of 4.26% over the last four quarters, consistently remaining at a high level in the market.

In addition to its stable and safe growth, MSB remains focused on optimizing costs, achieving a cost-to-revenue (CIR) ratio of 30.41% as of the end of June. This effective coordination between cost management and profitability enhancement resulted in the bank achieving a consolidated profit before tax of VND 3,548 billion for the first half of 2023, equivalent to 56% of the annual plan.

MSB continues to prioritize operational safety, maintaining its individual non performing loan ratio (NPL) at a controlled level of 1.73% as of June 30, 2023. The bank has actively made provisions for credit risks, ensuring operational safety standards and preparedness for potential unfavorable scenarios in the near future. Additionally, MSB has strengthened its loan-to-deposit ratio (LDR) and short-term funds for medium and long-term loans (Mtlt), reaching 68.31% and 31.92% respectively, well within regulatory limits. MSB also boasts a high individual capital adequacy ratio (CAR) of 12.7%.

Looking ahead to the next six months, MSB aims to further increase non-interest income while maintaining its core business activities. Mr. Nguyen Hoang Linh, CEO of the Bank, stated, “This shift aligns with MSB’s current strategy of reducing exposure to businesses with potential volatility while optimizing revenue from other activities such as card services, payment, foreign currency trading, and investment banking services. Building a revenue structure with a significant proportion of non-interest income will support sustainable and stable growth in the long run.”

To this end, the bank will continue to enhance customer experience journeys (CJs) with streamlined processes for credit card registration, unsecured loans, mortgage loans, and online purchase of life/non-life insurance. MSB will invest in key projects to optimize the cost-to-revenue ratio, increase CASA demand deposits, and improve overall liquidity, reducing capital mobilization costs while enhancing operational efficiency. Embracing digitization will enable MSB to better serve customers, making the retail banking segment a key growth driver, thus diversifying operational risks. With a promising outlook characterized by population growth, increasing GDP per capita, shifting consumer habits toward cashless transactions, rising internet usage, and technology preference, MSB identifies significant potential for growth in the retail banking segment in Vietnam.

With favorable expectations regarding the state’s supportive policies and flexible operational strategies combined with the bank’s existing potential, MSB anticipates positive growth in the coming quarters, aiming to achieve its target set out at the General Meeting of Shareholders in April.

The post MSB achieved significant milestones in the first half of 2023 appeared first on Crypto Insider.

How to Start Your Own Online Casino Business with Kzing

It is now easier than ever to build your very own iGaming platform. You can find software providers that fully custom design your platform and games to meet your every need (albeit at a high price), to equally powerful white label solutions where everything from web or app development and customer support is taken care of (typically within reachable budget).

Excited to get started on your iGaming empire? Here are the 3 stages to establishing and running your own iGaming Platform.

STAGE 1: PLANNING

Creating your own iGaming platform is a significant investment of time and money, which when done right, can yield highly lucrative results. Like with any venture, laying a strong base and having a clear plan will ensure that your iGaming platform is a success.

Define Your Target Market and Positioning

Setting a positioning and focus market is key to creating your iGaming platform and brand. This is important in helping you determine everything from the user interface design, which games to feature on your site, to languages offered, and even payment options.

For example:
If the target market of your iGaming platform is Vietnam, you could set your platform apart from others in the Asian region by offering betting games which are popular amongst Vietnamese, such as cockfighting and fighting fish.

Some providers, like Kzing, have been in the iGaming development scene since 2012, and use their data collection and reporting system to better understand the markets. With this, they are able to offer custom white label packages with specific features for different markets. By leveraging the data they have, you could easily determine the best market to launch your platform and create unique selling points that meet the demographic needs.

Establish a Budget

Overall, building a platform from scratch can cost up to US$240,000 or more, while marketing and hiring staff members to run your platform could range anywhere between US$ 56,000 to US$61,000 monthly.

If the high capital of building your own is not an option, going with a white label provider is an equally viable path. White label packages can cost between US$1,000 to US$ 10,000 or more, depending on the range of their products and services.

With white label solutions, you save time and money by picking from a pool of ready themes for your website, games or sports-betting options, and even affiliate marketing systems and channels. With this, it is even possible to get your iGaming platform up and running in a matter of weeks.

You can also put hiring a large team on the backburner, with many white label providers offering software and customer support in their packages as well, in return for a share of the revenue. With this method, all you have to focus on is marketing to grow your platform!

STAGE 2: BUILDING

Once you have decided to engage a developer or provider, this is the stage where things really get going.

Develop the Online Casino Platform

Depending on your budget and needs, you can opt to build your platform from scratch by hiring a software developer, and working with game providers to offer games on your site. The fully-customisable approach is the best option if you want to create a unique platform and set of offerings.

White label providers essentially offer you a platform with features and services that are repackaged to your brand and market, along with partner providers’ game offerings. The white label solution is perfect if you want to build your platform without the time restraint and high investment of starting from zero.

iGaming platform general structure:

• Website (front-end, UI/UX) (like your casino lobby, floor etc.)
• Games/offerings (popular casino selections like Roulette, Baccarat, Poker/ horse-racing, football etc.) 
• Platform management (back-end)(payment system, fraud detection, hedge monitoring and risk control )

Of course, depending on your target market and demographic, additional features should also be considered.

Pre-launch Marketing and Advertising

The goal of the pre-launch strategy is to get as much exposure for your platform, reach the right audience, and offer them perks to take action. Pre-launch marketing and advertising can set the stage for a successful launch.

To plan the right strategy, here are some key concepts to get started:

Pay-per-click (PPC) advertising – this form of advertising typically involves digital display ads like banners, videos and even social media posts displayed on websites, social media channels, and in-app advertising.

Call-to-actions (CTA) and Perks – CTA is a behavior or action that you want your potential user to take, with some form of a perk or benefit that will encourage them to complete the action.

Affiliate partnerships – fast becoming the most effective way for iGaming platforms to reach audiences. Work with key opinion leaders (KOL) who have a following within your target market to generate a first wave of potential users who will then attract others.

Kzing’s comprehensive iGaming software has built-in features like Affiliate Management, Rewards System, Social Media Integration, and more to help platform operators reach potential users.

STAGE 3: LAUNCH, MAINTAIN, GROW

At launch, invest in having tech support on hand and ample customer service representatives available. Your platform needs to be able to handle the influx of users and any problems which may arise.

Tech support – The performance and user experience of your platform can make or break your iGaming business. Ensure that your site and system performance is monitored frequently and any issues which come up are fixed quickly to avoid losing users.

Website issues can also be caused by malicious attacks from hackers or bots trying to access user information or steal from your site. Make sure that your platform has a robust security system to keep users and your resources safe.

Customer support – Do not forget to have frequently-asked-questions (FAQs) on your site, and more importantly, a 24/7 helpdesk to answer user questions and handle any issues they may have. Nothing leads to more frustration and a loss of customers than poor customer service.

Once you have a steady stream of players, growing your platform and user base will come down to retaining players and keeping them interested.

Customer retention – Reward your platform players with free credits, lucky draws, free spins, cashback, signup or deposit bonuses, and more. White label providers like Kzing have a player management system with different player levels, rewards system to hold events and discount promotions, and even a rebate system for platform partners – they are proven effective in retaining players!

Future growth – Your platform should be equipped with a data reporting system which can help you monitor and gather user behavior which will help give insight into what new games and offerings to develop, which aspects of your iGaming platform works best, and even which features should be added.

KEY TAKEAWAYS TO BUILD YOUR iGAMING PLATFORM

1. Develop your brand and target audience
2. Develop the platform (attractive front-end, reliable iGaming software)
3. Pre-launch marketing and advertising
4. Ensure your site runs smoothly
5. Leverage on data and information to retain customers and determine future growth.

CONCLUSION – WHY BUILD YOUR iGAMING PLATFORM WITH KZING

If you’ve made it this far, chances are you already have a good understanding of how an iGaming platform is built and launched. The process may seem daunting to take on all alone, which is white label providers like Kzing can help get you started in the exciting market of iGaming in Asia without starting from zero.

Kzing’s professional white label solution services includes:

• Stunning templates for your platform (web, mobile)
• 80+ games ready to integrate
• 24/7 security and defense system for platform safety and stability
• Mulit-language, currencies, and payment channels (including cryptocurrency)
• Affiliate management system
• Intelligent risk control to protect your business interests.
• Clear reporting and data analysis system
• 24/7 tech and customer support

With such comprehensive services, all you have to do is focus on branding and marketing, and let Kzing handle the rest! Ready to launch your own iGaming platform? Contact Kzing for a free professional consultation to help you get your iGaming platform started.

The post How to Start Your Own Online Casino Business appeared first on Crypto Insider.

On May 25, 2023, Royal Seafood welcomed a Canadian delegation led by Jagrup Brar, the Minister of Trade for the province of British Columbia, one of Canada’s largest and most developed provinces.

During their visit to Vietnam, Jagrup Brar visited important trade partner companies, including Royal Seafood. Royal Seafood is the largest retail seafood chain in Vietnam, with nearly 20 stores in Ho Chi Minh City and Hanoi. It is also one of the major seafood importers from Canada, supplying popular products in Vietnam such as geoduck, Canadian lobster, Dungeness Crab, and oysters.

During the meeting, Jagrup Brar emphasized the importance of close trade cooperation between Vietnamese businesses, British Columbia’s businesses, and Canada in general. The focus was on the import and export of seafood to ensure that the freshest and best seafood from Canada is available to Vietnamese consumers through partners in Vietnam, such as Royal Seafood.

Mr.Trần Văn Trường – CEO of Royal Seafood (left) and Mr.Jagrup Brar – Minister of state for trade, British Columbia province

Jagrup Brar and the trade delegation were impressed by Royal Seafood’s marketing activities in promoting the culinary image and specialties of Canada to Vietnamese consumers. They also recognized Royal Seafood’s 20 years of development, from a small-scale seafood business to one of the leading seafood retailers in Vietnam today.

Tran Van Truong, the CEO of Royal Seafood, expressed his honor in welcoming the Canadian and British Columbia leaders and sharing their activities in promoting the freshest and best types of seafood from around the world to Vietnamese consumers. He stated that the visit has strengthened the cooperation between Royal Seafood and British Columbia, and he hopes to bring a wider variety of seafood from British Columbia to Vietnam.

One of the flagship stores of Royal Seafood in District 7

Royal Seafood is the largest live seafood supermarket chain in Vietnam, with nearly 20 stores nationwide. They supply over 2,000 restaurants, hotels, and seafood import partners from more than 10 seafood-rich countries, including Canada, Australia, the US, South Korea, Japan, Russia, Indonesia, Mexico, Norway, and Ireland. Their commitment to Vietnamese consumers and partners is to provide “fresh and delicious from the source” seafood.

The post Canadian Delegation Explores Trade Opportunities with Royal Seafood in Vietnam appeared first on Crypto Insider.

The accelerator aims to connect founders with potential investors.

Noted venture capital firm Andreessen Horowitz (a16z) has a price-innovation cycle thesis that essentially says that crypto bull markets attract buyers, while bear markets make room for developer innovation that increases optimism – and eventually, asset prices.

Building Web3 projects is a difficult task even in the best environments, but there’s a new founder-built accelerator that wants to help founders build and connect to potential investors.

Beacon was created by Polygon co-founder Sandeep Nailwal, and the small management team includes Uri Stav (formerly Chief Security Officer of CoinDesk parent Digital Currency Group), Prateek Sharma (former Sequoia Capital vice president) and Kenzi Wang, who founded venture capital firm Symbolic Capital with Nailwal, amongst others.

“We’re creating Beacon because, as a network of web3 founders and operators ourselves, we’re 100% committed to this idea of bringing the next one billion users into this space. With everything happening in the news, we know the odds are stacked against us,” Nailwal told CoinDesk in an email. “However, if we can support the best founders and accelerate projects serving real customer needs, adoption will happen – it’s inevitable.”

The accelerator’s first remote-first, twelve-week cohort kicked off in October with more than 30 founders from 15 companies across decentralized finance (DeFi), infrastructure and consumer applications. Mentors to the cohort included Magic Eden CEO Jack Lu, Yield Guild Games co-founder Beryl Li and CoinFund partner Evan Fang.

Beacon hopes to stand out from other accelerators by building in-house software that can connect founders and investors. Beacon has already built a custom platform for potential investors to review projects, learn more about founders, view video pitches and request introductions. On the founder side, Beacon is working on a social network to help founders and alumni stay connected.

Beacon’s inaugural program will end with a live-streamed Demo Day in January where founders will pitch to more than 300 Web3 investors.

The post Polygon Founder Unveils Web3 Accelerator Beacon appeared first on Crypto Insider.

The crypto market is plagued by scams. You can find scams on all levels of the crypto market, from fake gurus to scam coins and even fraudulent brokers such as FTX.   Crypto scams are fraudulent activities that aim to take advantage of investors by promising unrealistic returns or manipulating the market in some way. Here are some steps that investors can take to avoid crypto scams in general:

1. Research the investment opportunity: Before investing in any crypto-related opportunity, it is important to research the company or individual offering the investment thoroughly. Look for red flags such as unrealistic promises or a lack of transparency.
2. Check the regulatory environment: In many countries, crypto assets and initial coin offerings (ICOs) are not regulated in the same way as traditional securities. It is important to be aware of the regulatory environment in your country and to understand the risks associated with investing in unregulated assets.
3. Be cautious of unsolicited offers: Be wary of unsolicited offers of investment opportunities, especially if they are accompanied by pressure to act quickly. Scammers may try to rush you into making a decision before you have had a chance to research the opportunity thoroughly.
4. Don’t give out personal or financial information: Be cautious of providing personal or financial information to anyone you don’t know or trust, as this information could be used to defraud you.
5. Don’t let pressure to act quickly influence your decision: Scammers may try to pressure you into making a decision quickly, but it is important to take the time to thoroughly research and consider any investment decision before committing any money.
6. Dont listen to self-proclaimed crypto professionals: Never trust anyone in the crypto industry without doing your own due diligence. A lot of experts are paid to promote scam projects.

Overall, the best way to avoid crypto scams is to be cautious and do your due diligence. Take the time to research investment opportunities and be wary of unrealistic promises or pressure to act quickly. By following these steps, investors can protect themselves from scams and make informed investment decisions.

How to avoid getting scammed by the next FTX

FTX showed how dangerous it can be to invest in crypto.  One of the world’s largest exchanges turned out to be a scam that stole billion of deposited trader funds.  Below we are going to look at how to avoid getting caught in similar scams in the future.  The sad truth is that most crypto exchanges are unregulated, and no one really knows how their finances really look.

The best way to avoid losing your funds is to keep your crypto in your own storage and avoid using centralized exchanges.

Another option is to avoid crypto exchanges completely and instead invest in crypto-based securities on well-established trading platforms that have a long history and strong regulations.  There are a lot of well-established forex trading platforms, such as IC markets, AvaTrade and Pepperstone, that allow you to trade crypto-backed securities.  Platforms such as these are much safer to use than newly established centralized crypto exchanges.

How to choose a good trading platform

Choosing a trading platform can be a daunting task, as there are many factors to consider. Here are some things to consider when choosing a trading platform:

1. Regulation: Make sure the broker is regulated by a reputable regulatory agency, such as the Financial Conduct Authority (FCA) in the UK or the National Futures Association (NFA) in the US. This will ensure that the broker follows certain rules and standards and that your funds are held in a secure manner.
2. Trading costs: Compare the trading costs, including spreads and commissions, at different brokers to ensure you are getting a good deal.
3. Trading platform: Consider the trading platform the broker offers, including its features and user-friendliness. You will be using this platform to execute trades, so it’s important that it meets your needs.
4. Leverage: Be aware of the leverage offered by the broker. Higher leverage can be tempting, as it allows you to trade larger positions with a smaller investment. However, it also increases your risk of losses, so use caution when choosing a broker with high leverage.
5. Customer support: Consider the quality and availability of the broker’s customer support. You will likely have questions or need assistance at some point, so it’s important that the broker has a responsive and helpful support team.
6. Reputation: Do some research and read online reviews to get a sense of the broker’s reputation in the industry. Look for brokers with a good track record and a history of satisfied customers.

Considering these factors, you can make an informed decision when choosing a trading platform.

The post How to avoid getting scammed in the crypto market appeared first on Crypto Insider.

With the development of technology and economy, not only has daily life entered a one-stop service mode, but even the iGaming industry has entered the same service mode. This is because a one-stop service can achieve cost-effective and efficient operational results for both producers and consumers. The existence of white label companies has improved the efficiency of building a betting platform or a casino gaming software. Additionally, the superb technology and back-end system allow the platform to go online and operate more quickly, which eventually lowers the threshold to build a betting website. How does the white label provide efficiency? One of the indispensable elements in the white label service is the API integration.

API is one of the main drivers of emerging the iGaming industry. API, also known as Application Programming Interface, the best example in real life is the need for data transmission between the mobile phone and the computer. At this time, the data cable, Bluetooth, and infrared can be the API between the mobile phone and the computer. In the iGaming industry, API basically refers to game providers that provide various game integration to the operators.

A game company can actually provide a one-time integration directly to the website operators, but why do you need to go through white label service instead? The reason being is the royalty fee of directly integrating games from a game company may be several times higher. But if you use the white label service, it brings 3 main advantages, I. Multiple games Choice, II. Cheaper royalty fee, III. More stable route. If the connected interface line is not good quality, it will be prone to freeze or crash while betting on a game, which has a great impact on the player’s experience. This is also why when enquiring the white label company, it is necessary to ask more questions about the interface and do game/site testing. You may click here to check out Kzing demosite. In other words, using the white label service allows operators to access more game providers or game types at a lower price, and with that saving, may use at needs of other businesses and operations. Think about it, wouldn’t it be better this way?

Integrate game platform

Kzin has integrated many game platforms, including BBIN, OB, AG, BG, SABA Sports, SBO Sports, Crown Sports, Sexy Baccarat, Chess and Card, Ebet Live Streaming, Royal Live Streaming, EA Live Streaming, N2 Live Streaming, BePro Sports, 188 Sports, CMD Sports, 3Sing Sports, SpadeGaming (SPG) Slots, ICG Slots, CQ9 Slos, NetEnt Slots, IM Sports, IM E-sports, Avia E-sports, P2Play Poker, JDB Fishing, cricket betting and poker gaming.

Kzing integration services are as below: 

White Label Service

One-stop white label service includes providing thousands of exquisite templates and many game options that fully support PC, H5, and mobile APP in order to ensure that it can help operators to ready the website at the earliest.

1. Have a strong back-office IT team to provide 24 hours, 365days professional customer service and defense systems.

Game API Integration Service

1. The game option includes popular sports game products that support large bets, and also other games such as live streaming, lottery, chess and card, e-sports, horse racing, cricket and many more that are popular in Southeast Asia.
2. In addition to the game options, the white label company plays an important role to bring convenience to the operators. For example, we cooperate with many game companies to connect the channels and products required by an iGaming platform, and then output to the operator.

Payment Gateway Integration

Integrate safe and stable payment channels is one of the important white label services.

1. In order to support the rapid development of iGaming platform business in different countries, our payment channels support most Asian currencies, including Thai baht, Indonesian rupiah, Vietnamese dong, Indian rupee etc.
2. Of course, in the case of understanding the market demand, we also support cryptocurrency payment methods.

Kzing White Label is absolutely one of the best gambling software providers which meets your iGaming platform needs. As the industry is highly lucrative and competitive, let Kzing help your brand stand out.

If you have any inquiries about our products or services, please contact the business manager for more information

• Lion lionel.chin@kzing.com  +63 917 121 2777  Telegram : @KzingSales1
• Patrick patrick.lim@kzing.com  +63 917 171 2888  Telegram : @KzingSales

At the same time, don’t forget to follow the official

• Website: https://kzing.co/
• Demo station: https://kzingdemo88.com/
• Facebook: https://www.facebook.com/kzingofficial
• Instagram: https://www.instagram.com/kzingwhitelabel/?hl=en
• Youtube channel: https://www.youtube.com/channel/UCQso0Xct-YIsBFIxFAyzWiA

The post Things to know about iGaming White Label API Integration appeared first on Crypto Insider.

In recent years, the gaming industry has been setting eyes on the highly potential SEA market. As the internet era develops rapidly and exponential growth of the demographic dividend & number of clients, the SEA market has set its foot as one of the most important markets to capture in the industry.

With that being said, even though the market is high potential, the challenges of entering the market still lies in understanding the complexities of the local cultures, community preferences & mix of different nationalities. Therefore, in order to grab the opportunity, what should we first understand?

Thailand White Label

Thailand has a total population of 67 million, with approximately 79% of their people having a propensity towards gambling & approximately 57% of their people are active gamblers. The popular games amongst the Thai community includes Baccarat, card games, slots & sports betting. Other than that, Thailand’s football team had been performing great amongst the Asian’s countries. Hence, football betting has been widely popular within the Thai players, trailing by Lottery, Cockfighting & Boxing.

Here are few tips about the Thailand players’ behavior:

1. Thai players are keen on getting ‘first deposit’ kind of advantages
2. Thai players are very sensitive on event/promotion details
3. Thai players prefer a direct way of operations. Hence, the User Interface should be easily use & straight forward
4. Thai players love simple games
5. Thai players have many questions about customer service.

To get more TIPS, please feel free to contact our Business Manager.

Following, here’s what you need for your website in order to attract more Thai Players.

1. Outstanding games, rewards & products to attract Thai Players

• Players can enjoy unlimited games and cashback
• Diversified games selections & betting options to satisfy the players

1. Providing Thai versions to ease players’ usage.
2. Accepting Thai Baht payments. So that players do not need to pay for foreign exchange currency.

• Accepting Thai Baht payments is a definite advantage, there are still companies that do not support Thai Baht payments.
• Kzing is continuously putting in effort to add more and more funds management/ payment methods such as e-Wallets, Credit Card (MasterCard), Cryptocurrency & so on.

1. 24/7 Tip-top customer service on standby

• Answering all player’s questions & assisting on problems faced.
• High service quality with quick & professional response from the team to solve customer issues efficiently.

We have all the resources on standby to assist you in penetrating the Thai market from professional technical support to localized payment gateways & language translation. Our team is very confident in supporting you to set your feet in the Thai market.

Indonesian White Label

Indonesia has the 4^th most population in the world & also the most in South East Asia with an average age of 29 years old. Indonesia is now in a fast development stage in the mobile internet market, majority prefers Indonesian as their language & only a minority prefers using English. Kzing’s Demo Site can be fully translated to Indonesian.

The main gaming platforms in Indonesia include Net Entertainment, Microgaming, Ygggdrasil, Habanero, Evolution Gaming & many more. Up to date, slots is the most popular game in Indonesia. The major betting games in Indonesia also include Dominos, Texas Poker & Slots, following with sport leagues. The Indonesia Super League (ISL) & Indonesian Premier League (IPL) have the most attention in Indonesia.

Other than that, merchants can use WhatsApp as their main promotional channel to advertise. Yes, Indonesia is developing rapidly, however, they’re still some issues such as slow internet in 3^rd & 4^th tier cities (we do have lite versions to compensate and suit slow internets where cities with slow internet can also browse our website), lack of online payment conditions as most of the Indonesians, say 60-70% of them do not possess bank card, the people even goes to the bank with a fixed schedule to withdraw & deposit cash.  As these issues are going to heavily affect the operation, how do we solve it

One of the best payment gateways is by using e-Wallet. Other than that, prepaid cards are also one of the most popular payment methods in Indonesia. And then comes VISA & MasterCard Credit Card. We believe that as time goes by, these issues will be solved gradually and greatly emerge business opportunities in the future.

We can also customize a solution to suit the local market according to their game preferences & payment methods.

Vietnam White Label

Football is the most popular sport in Vietnam. Therefore, Football Leagues are widely popular in Vietnam. Many Vietnamese players bet on football leagues like La Liga, Premier League and Serie A via online betting. In comparison to European betting sites, Kzing’s system is much easier for the Vietnam players. This is because traditional templates, currencies & language, match line betting are much more suitable to Vietnamese players. Thus, increasing the overall satisfaction & the betting experience of the players.

We do provide Vietnamese Dong (VND) betting accounts (deposit & withdrawal) & a website that supports English & Vietnamese which attracts more Vietnamese players. From our side, we could help in implementing local e-Wallets & also collaborating with local banks to manage funds between the bank accounts & the website.

Simultaneously, our back-end rebate system & dealer system will be a huge help for you in penetrating the Vietnamese market. Moreover, our membership system would also increase the player’s loyalty & also activeness bringing your revenue to the next level.

The distance between you & the South East Asian Market is a White Label Service Provider

1. In order to enter the SEA Market, Kzing has developed different demo sites for each SEA country respectively to ease your road to the SEA market.
2. We can help setting up your site, supporting games integration, language support, funds management & also blending in local cultures & design to promote your website efficiently.
3. Act fast! Expand into SouthEast Asia, let Kzing help you in getting your share of the pie!

DISCLAIMER: – The article above is for reference only & do not represent the standpoint our company.

If you have any inquiries about our products or services, please contact the business manager for more information

• Lion lionel.chin@kzing.com  +63 917 121 2777  Telegram : @KzingSales1
• Patrick patrick.lim@kzing.com  +63 917 171 2888  Telegram : @KzingSales

At the same time, don’t forget to follow the official

• Website: https://kzing.co/
• Demo station: https://kzingdemo88.com/
• Facebook: https://www.facebook.com/kzingofficial
• Instagram: https://www.instagram.com/kzingwhitelabel/?hl=en
• Youtube channel: https://www.youtube.com/channel/UCQso0Xct-YIsBFIxFAyzWiA

The post Enter SEA Market with Kzing White Label appeared first on Crypto Insider.